The development of merchandising is fast and more and more crazy ideas and solutions are being experimented with to stand out from others! Marketing campaigns catch an eye and bring people to stores, but what will happen then?
Once the marketing team has aroused enough interest in the customer to visit the store, what follows in the store must be just as striking. Customer wants to get to know the product in more detail, hold it in their hand, look at it from different angles and feel it in before buying. But how to let the customer touch the products and at the same time make sure that they do not leave the store with the touch and feel product without paying?
Here, Laimincom can solve it in a way that ensures the purity of the product, there are no aesthetic constrainers, and the customer gets a complete product related experience!
Of course, the cornerstones of successful sales are a competent and engaging team in the store. Traditionally, every store has a checkout where customer goes to finalize their purchase. From time-to-time queue is formed at the checkout and cases where customer gives up his purchases because he is tired of waiting in line.
Laimincom has solved such situations with mobile POS stations. The seller can register all purchases and accept payments when introducing the goods, without being connected to any cash register at the other side of the store. In this way, the seller has more time to spend with the customers.
InVue’s success is illustrated by well-known partners such as Apple, Samsung, Walmart, T-Mobile, Verizon, etc.
InVue solutions in local stores can be found in Tele2, Elisa, Telia and Euronics stores.
However, inevitably there are situations where there are more customers in the store than customer service representatives. To prevent customers getting bored waiting in queues to being taken care of, Laimincom installs interactive digital signs with color screens.
Digital signs play videos to catch customers’ eyes and invite them to discover the content. The screen displays campaigns, product information, prices, added values, product features and much more that the customer can view independently during their waiting time. In this way the customer gets information about the product and the boredom resulting from the waiting in queue is lessened, and the marketing team has been able to present some messages about ongoing activities to the customer in the store.
Previous and many other secure merchandising -, analytics and access management software – or kiosk solutions are brought to the Baltics and installed by Laimincom in cooperation with InVue. InVue is a company with over 40 years of retail experience that focuses on making the store environment more customer-centric without sacrificing security. This year, InVue and Laimincom signed an agreement through which Laimincom will improve the customer experience in all three Baltic countries stores instead previously only in Estonia.
As a result of Laimincom’s commitment and InVue and the development of the best solutions, several well-known chains have decided to use the solutions to serve our customers. InVue’s success is illustrated by well-known partners such as Apple, Samsung, Walmart, T-Mobile, Verizon and others around the globe. InVue solutions in local stores can be found in Tele2, Elisa, Telia and Euronics stores today!
To learn about newest solutions, visit Laimincom website or contact the team.
