The design of the store is important, as up to 70% of purchases are made on the basis of a current emotion. The sales numbers of stores can be significantly increased through the systematic organization of exhibitions.
The customer, who enters the store, focal points are mainly directly in front of the store back wall, as well as the left and right walls in the center of the store. Noticing these points, the customer begins to walk around the store and explore the products on the road. The special display in the wrong place will go unnoticed by the customer.
Walking between the shelves takes 90% of the time to shop, and the rest of the time the customer gets to know the product more thoroughly.
After work, a more advertising-free environment works well. Instead of providing direct advertising, bring people valuable ideas and solutions.
The overall atmosphere of the store is created by the general values of the store and the brand, which is supported by the display of goods.
Therefore, don’t leave anything by chance. Even if the store doors are closed, engage your customers even then.
Turundusraadio l 20.08.13 l
