{"id":256,"date":"2017-05-17T21:50:21","date_gmt":"2017-05-17T21:50:21","guid":{"rendered":"http:\/\/laimincom-ee.vserver.zonevs.eu\/?p=256"},"modified":"2020-03-18T13:52:22","modified_gmt":"2020-03-18T13:52:22","slug":"nothing-should-be-randomly-placed-in-the-store","status":"publish","type":"post","link":"https:\/\/laimincom.ee\/et\/nothing-should-be-randomly-placed-in-the-store\/news\/","title":{"rendered":"\u00abTegelikult ei tohiks \u00fchtegi asja kaupluses asetada juhuslikult."},"content":{"rendered":"

Kaupluse kujundus on oluline, sest kuni 70% oste sooritatakse hetkeemotsiooni ajel. Kaupluste m\u00fc\u00fcginumbreid on v\u00f5imalik l\u00e4bi v\u00e4ljapanekute s\u00fcsteemse organiseerimise oluliselt t\u00f5sta.<\/p>\n\n\n\n

Kauplusesse siseneva kliendi fookuspunktid on peamiselt otse ees poe kaugemas seinas, samuti vasakus ja paremas seinas kaupluse keskel. Neid punkte m\u00e4rgates, hakkab klient m\u00f6\u00f6da kauplust ringi liikuma ja tee peale j\u00e4\u00e4vaid tooteid l\u00e4hemalt uurima. <\/p>\n\n\n\n

Vales kohas paiknev eriv\u00e4ljapanek j\u00e4\u00e4b kliendile m\u00e4rkamatuks. 90% ostlemise ajast v\u00f5tab k\u00e4imine riiulite vahel, vaid \u00fclej\u00e4\u00e4nud aja tutvub klient tootega p\u00f5hjalikumalt.<\/em><\/p><\/blockquote>\n\n\n\n

P\u00e4rast t\u00f6\u00f6d m\u00f5jub h\u00e4sti reklaamivabam keskkond. Selle asemel, et pakkuda otsest reklaami, too inimestele v\u00e4\u00e4rt ideid ja lahendusi.<\/p>\n\n\n\n

Poe \u00fcldise atmosf\u00e4\u00e4ri loob kaupluse ja br\u00e4ndi \u00fcldised v\u00e4\u00e4rtused, mida omakorda toetab kaupade v\u00e4ljapanek.<\/p>\n\n\n\n

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\n

Seet\u00f5ttu ei tasu midagi j\u00e4tta juhuse hooleks. Paelu kliendi meeli ka siis, kui poe uksed on suletud. <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

Turundusraadio l 20.08.13 l<\/em> <\/p>","protected":false},"excerpt":{"rendered":"

The design of the store is important, as up to 70% of purchases are made on the basis of a current emotion. The sales numbers of stores can be significantly increased through the systematic organization of exhibitions. The customer, who enters the store, focal points are mainly directly in front of the store back wall, […]<\/p>","protected":false},"author":1,"featured_media":251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":4,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/posts\/256\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/media\/251"}],"wp:attachment":[{"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laimincom.ee\/et\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}